Email Template: Lease Renewal
(For Landlords)
To: [TENANT_EMAIL]
From: [LANDLORD_EMAIL]
Subject Line: [TENANT_FIRST_NAME], It’s That Time of Year Again
Hi [FIRST_NAME]!
This past year has been amazing and all I can say is thank you. You have paid your rent on time, kept the place clean, and made small repairs yourself. I never received a single complaint about you.
But we live in trying times. The market rate for similar apartments has risen to [COMICALLY_HIGH_AMOUNT]. And your unit is only offered at [STILL_KIND_OF_HIGH_AMOUNT].
[TENANT_FIRST_NAME] I need your help. If you renew your lease at [COMICALLY_HIGH_AMOUNT] you will be helping me get all that is currently being robbed from me.
You will also be securing your access to all of the amenities the building offers such as coin operated laundry, street parking, and neighbors that have loud sex at 2am.
[BUTTON: Can I Count On You?]
Sincerely,
[LANDLORD_NAME]
Email 2
To: [TENANT_EMAIL]
From: [LANDLORD_EMAIL]
Subject Line: [TENANT_FIRST_NAME], these stats will SHOCK you.
Dear [TENANT_FIRST_NAME],
Let me just give you the figures:
You pay [STILL_KIND_OF_HIGH_AMOUNT]. Similar units in [NAME_OF_CITY] go for [COMICALLY_HIGH_AMOUNT] and do not offer overgrown backyard, disorganized storage area, cooking smells.
If you sign today, you can give me what is rightfully mine, every month.
And not only that, if you sign in the next 24 hours you’ll grant me an additional $200 signing fee for processing expenses (sometimes called: reading).
[BUTTON: CLICK HERE TO RENEW]
Sincerely,
[LANDLORD_NAME]
Email 3
To: [TENANT_EMAIL]
From: [LANDLORD_EMAIL]
Subject Line: Not All Is Well, [TENANT_FIRST_NAME]
It’s me again, [TENANT_FIRST_NAME],
You still have not renewed your now market-rate lease and it can’t wait.
Many of our opponents seek to make rent more equitable in [CITY_NAME]. As I write this many are:
Pushing for laws that cap how high rent can be raised
Pressuring City Hall for more affordable housing
Protesting developers from buying land
But you can help.
Sign your renewed lease at [COMICALLY_HIGH_AMOUNT] and show City Hall people are willing to accept the market!
BUT THERE’S MORE: Thanks to our friends at Appel Realty, if you renew before midnight you will cover an ADDITIONAL BROKER’S FEE.
You may be saying, “What the fuck? I paid that already and I didn’t use a broker!” - and you’d be right.
Anyway, thanks.
[LANDLORD_NAME]
Email 4
To: [TENANT_EMAIL]
From: [LANDLORD_EMAIL]
Subject Line: Time Is Running Out! Renew Today.
Dear [TENANT_FIRST_NAME],
Time is running out on our Lease Renewal Offer so I wanted to remind you of all the perks you get with signing again.
You are ensuring yourself access to:
Dead roaches in the basement
Dryer that puts holes in clothes
That one time there was blood in the hallway
But wait! In addition to the signing bonus and additional broker’s fee, with your signature today you will become an employee of [LANDLORD_NAME_LLC]. You will work for me. This saves on plumbers, handymen, and exterminators because you can take care of it. You’ve been doing this already, now we’re just formalizing it.
[BUTTON: CLICK_HERE_TO_RENEW]
[LANDLORD_NAME]
Final Email - To Be Sent Upon Signing
To: [TENANT_EMAIL]
From: [LANDLORD_EMAIL]
Subject Line: Thank you!
Thank you, [TENANT_FIRST_NAME], for renewing and sparing me the hardship of posting old pictures on Zillow.
I look forward to not being in touch for a year and then selling the unit with minimal notice.
[LANDLORD_NAME]